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Modex Media is your one source for integrated online marketing solutions -- building market awareness, customer loyalty and bottom line revenues. We apply more than 30 years of marketing and business development experience to the professional design of clear and effective business websites, company intranets, online stores, corporate logos and internet branding and more

Thursday 27 October 2011

Top 10 Web Design Mistakes - You Should Avoid.


1. Do not resize the user’s browser windows: the user should be in control of his browser. If you resize it you will risk to mess things up on his side, and what is worse you might lose your credibility in front of him.

2. Do not require a registration unless it is necessary: let’s put this straight, when I browse around the Internet I want to get information, not the other way around. Do not force me to register up and leave my email address and other details unless it is absolutely necessary (i.e. unless what you offer is so good that I will bear with the registration).
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3. Never subscribe the visitor for something without his consent: do not automatically subscribe a visitor to newsletters when he registers up on your site. Sending unsolicited emails around is not the best way to make friends.

4. Do not overuse Flash: apart from increasing the load time of your website, excessive usage of Flash might also annoy the visitors. Use it only if you must offer features that are not supported by static pages.

5. Do not play music: on the early years of the Internet web developers always tried to successfully integrate music into websites. Guess what, they failed miserably. Do not use music, period.

6. If you MUST play an audio file let the user start it: some situations might require an audio file. You might need to deliver a speech to the user or your guided tour might have an audio component. That is fine. Just make sure that the user is in control, let him push the “Play” button as opposed to jamming the music on his face right after he enters the website.
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7. Do not clutter your website with badges: first of all, badges of networks and communities make a site look very unprofessional. Even if we are talking about awards and recognition badges you should place them on the “About Us” page.

8. Do not use a homepage that just launches the “real” website: the smaller the number of steps required for the user to access your content, the better.

9. Make sure to include contact details: there is nothing worse than a website that has no contact details. This is not bad only for the visitors, but also for yourself. You might lose important feedback along the way.

10. Do not break the “Back” button: this is a very basic principle of usability. Do not break the “Back” button under any circumstance. Opening new browser windows will break it, for instance, and some JavaScript links might also break them.

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